Mr. Eric Leong is widely regarded as a trail blazer in the steel industry. He is an advocate at seeking constant innovation, and in meeting the expectations of the customers. He has bravely confronted an age-old sector fraught with traditional methodologies and processes head on by turning the tide and going against opposing currents of the industry’s norms.
As Chairman & CEO of Mlion Corporation Pte Ltd, he grew the organisation from a humble start-up raking in a modest US$2 million in 2011 to US$184 million in 2022, while establishing offices strategically in Southeast Asia where the customer base is located. His exceptional business instinct and foresight foretold that Asia was rapidly gaining traction at becoming a powerhouse in the production of steel, and the industry would be abounded with opportunities.
Eric is a firm believer of honest hard work, and it is in his mantra to never ever cut corners in the dealings with a customer. To him, a customer must be treated as a partner, and the service delivery from start to finish must be an impeccable experience for the customer – it is the only way to build trust and solidify Mlion as a reliable solutions provider. He highly regards every opportunity afforded to him, in which he would strive to learn and improve from regardless the outcomes. With an insatiable appetite to improve and innovate, his mission at providing solutions in meeting customers’ demands has steered his ship beyond and away from the bleakness of the sunset industry in the horizon to becoming a force to be reckoned with.
A graduate from Nanyang Technological University Singapore with an honours degree in Mechanical Engineering, he was bitten by the entrepreneurial bug while in university. Partnering a fellow avid rider, he imported cycling gears and merchandises from brands across Europe and the United States to cater to the underserved community, yielding successful results. His innate sense in business and penchant for customer-centricity has proven to be a formula where everything he touches, becomes gold.
Under Eric’s leadership and his laser focus on the business, Mlion Corporation has been featured multiple times in mainstream news outlets and publications in the likes of The Straits Times, Business Times, Financial Times and Portfolio Magazine. Under his belt, Mlion has also clinched multiple industry-based awards, for instance, the Enterprise 50 Awards (5 years straight since 2019) with a special mentioned award for Internationalisation in 2021 and 2023. As an outstanding entrepreneur, he was also named EY Entrepreneur of the Year 2020 for Industrial Solutions.
Eric resides in the sunny island of Singapore, and you can reach out to him at eric@mlioncorp.com or eric@ericleong.sg